Digital Product Engineering Company in Dubai
Products that ship on the date agreed, hold up under real load, and can still be changed cheaply in year two. We build SaaS platforms, portals, marketplaces and mobile apps for UAE businesses — and we take on the modernisation work when someone else's product has stopped being safe to touch.
How we engage
- Paid two-week discovery producing scope, architecture and a fixed price
- Delivery in two-week increments to a staging URL you can open anytime
- Named technical lead for the whole engagement, Gulf Standard Time hours
- Source, infrastructure and documentation yours from the first commit
What changes for your business
We scope against results you can measure in a quarter, not capabilities you can put on a slide.
A date that holds
Fixed price and fixed scope after a paid discovery, delivered in two-week increments you can open on your own phone.
Performance in the contract
Core Web Vitals targets, load budgets and uptime SLAs written into the statement of work — not aspirations.
Cheap to change later
Tested, documented, conventionally-built systems, so your second-year roadmap is not blocked by your first-year shortcuts.
Yours outright
Source, infrastructure, credentials and documentation in your accounts from the first commit. No lock-in, no exit fee.
Everything inside Product Engineering
Each area below is delivered in production today. Where a discipline has its own depth, it links to a full service page.
Multi-tenant products and self-service portals where the hard parts are rarely the features — they are tenancy isolation, billing that reconciles, permissions that survive an audit, and onboarding a customer can complete without calling you.
- Multi-tenant architecture with genuine data isolation between customers
- Subscription billing, metering and dunning in AED and multi-currency
- Role-based access, SSO, SAML and audit logging for enterprise buyers
- Self-service onboarding, trials and in-product upgrade paths
- Customer portals over your existing back office — accounts, documents, requests, payments
- Admin consoles with real role separation, not a shared superuser
Built so your first enterprise security questionnaire is an afternoon, not a quarter.
Booking systems, dashboards, internal tools, marketplaces and content platforms — built on boring, well-supported foundations so the next engineer to touch them does not need an archaeology degree.
- Next.js, Node and PostgreSQL as the default stack, with good reasons required to deviate
- Bilingual Arabic and English platforms with true RTL and locale-aware routing
- Core Web Vitals engineering — LCP, INP and CLS treated as acceptance criteria
- Headless CMS so marketing can publish without a deployment
- Technical SEO and structured data built in rather than retrofitted
- Accessibility to WCAG 2.2 AA, tested rather than assumed
The site you are reading is built to this standard: four requests, zero third-party scripts.
Native and cross-platform apps that pass store review, hold a rating, and behave correctly on the mid-range Android handsets that dominate real usage in the region — not just on the newest iPhone in the meeting room.
- Native Swift and Kotlin where hardware access or platform polish justifies two codebases
- Flutter and React Native where one codebase is the better commercial call
- Arabic-first RTL layouts, typography and bilingual content models
- UAE Pass and Emirates ID verification flows
- Offline-first sync for field, logistics and site-based teams
- Store submission, review-rejection handling and bilingual ASO
Tested on real mid-range devices over real UAE mobile networks before it ships.
Storefronts and multi-vendor marketplaces wired into the payment, delivery and tax infrastructure the UAE actually uses — including the buy-now-pay-later options a meaningful share of regional shoppers now expect at checkout.
- Shopify Plus, headless commerce and bespoke storefronts
- Multi-vendor marketplaces with onboarding, commission and payout engines
- AED payment rails via regional PSPs, plus Apple Pay and BNPL options
- Courier and last-mile integration with tracking customers do not have to chase
- UAE VAT handling and e-invoicing-ready document generation
- Arabic storefronts with RTL that survives every component and template
Checkout built for the drop-off points that actually cost you money.
The value in most enterprise stacks is trapped between systems that were each bought separately and never introduced. Integration work is unglamorous and it is usually the highest-return engineering available to you.
- SAP, Oracle, Microsoft Dynamics, Odoo, Zoho, NetSuite and Salesforce integration
- Middleware and event-driven pipelines rather than brittle point-to-point scripts
- Master-data reconciliation so two systems stop disagreeing about the same customer
- Real-time and batch sync with monitoring, retries and alerting that reaches a human
- API layers over legacy systems that were never designed to expose one
- Migration and cutover planning rehearsed before the night it happens
Built so a failed sync pages someone at 3am instead of surfacing in a customer complaint.
Systems that still run the business but have become expensive and frightening to change. We start with a paid audit and an honest recommendation — including, sometimes, that you should keep what you have and spend the money elsewhere.
- Technical audit covering code health, security posture, dependency and platform-version risk
- Strangler-pattern migration so the business keeps running throughout
- Framework, runtime and database version upgrades off unsupported platforms
- Re-platforming to cloud with in-region hosting where residency requires it
- Test-suite construction around undocumented behaviour before anything is refactored
- Knowledge capture and documentation so the system stops being one person's dependency
We quantify rescue versus rebuild with numbers, then recommend against our own larger invoice when that is the right call.
Engineered for the UAE stack
A product built for the UAE carries requirements a template will not have anticipated. Arabic is a primary language, not a translation pass, which means bilingual content models and RTL designed in from the first wireframe — retrofitting it is where most regional projects come apart. Identity increasingly runs through UAE Pass and Emirates ID. Checkout needs AED-native pricing, regional payment providers, Apple Pay and the buy-now-pay-later options regional shoppers now expect. VAT and the federal move toward mandatory e-invoicing shape how documents must be generated and retained. Free-zone entities in DIFC, ADGM, DMCC and Dubai Internet City each bring their own data and reporting expectations. And a real share of your users are on mid-range Android over mobile networks, which is the condition we test against.
Delivered across Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Fujairah, Umm Al Quwain and Al Ain — and for clients operating from Business Bay, DIFC, DMCC Crypto Centre, Dubai Internet City.
Ready to talk Product Engineering?
Send a brief and a senior engineer replies within one business day — with an honest read on scope, cost and whether we are the right team for it.
Services inside this practice
SaaS & Customer Portals
Multi-tenant platforms and self-service portals, built so tenancy isolation, billing and permissions hold up under an enterprise security review.
View serviceWebsite Development
Corporate sites, e-commerce and web platforms engineered for Core Web Vitals, Arabic RTL and UAE search visibility.
View serviceMobile App Development
Native iOS and Android, Flutter and React Native apps — Arabic-first RTL, UAE Pass ready, built to pass store review.
View serviceE-commerce & Marketplaces
Storefronts and multi-vendor marketplaces wired into AED payment rails, BNPL, regional couriers and UAE VAT — with Arabic that works.
View serviceERP & CRM Integration
Connect SAP, Dynamics, Odoo, Salesforce and the rest — with middleware, reconciliation and monitoring instead of brittle point-to-point scripts.
View serviceLegacy Modernisation
Systems that still run the business but have become frightening to change — audited honestly, then modernised without switching the business off.
View serviceMetaverse Development
Immersive 3D environments, virtual showrooms, digital twins and WebXR experiences that run in a browser.
View serviceHow the work runs
Requirements & Planning
We interrogate the brief before we price it — commercial goals, regulatory perimeter, integration reality and the constraints nobody wrote down. You leave discovery with a scoped backlog, architecture, fixed price and a delivery date we intend to keep.
Wireframe & Design
Information architecture, wireframes, then a full design system in Figma with real content and every state designed — empty, loading, error, RTL. Prototypes go in front of real users before engineering starts.
Development
Two-week sprints against a visible board. Every increment is deployed to a staging URL you can open on your own phone, so progress is something you use rather than something we describe.
Debugging & Testing
Automated unit, integration and end-to-end suites in CI, plus manual QA on real devices, load testing, accessibility audit and — for anything touching value — independent security review.
MVP Launch
Staged rollout with monitoring, alerting and rollback rehearsed in advance. Store submissions, DNS, SSL, analytics and search infrastructure are handled by us, not handed to you as a checklist.
Maintenance & Growth
SLA-backed support, dependency and security patching, performance budgets held to, and a quarterly roadmap review that ties the next build to what the data is actually telling you.
Product Engineering FAQs
Cost, timelines, data residency and the questions UAE clients ask us most.
How much does custom software cost in Dubai?
A polished corporate website with CMS starts around AED 28,000. Mobile apps start near AED 90,000. E-commerce typically runs AED 55,000 to AED 220,000. SaaS platforms and custom web applications generally start around AED 140,000 and run to AED 900,000 depending on tenancy, billing and integration depth. Every number is fixed after a paid two-week discovery.
How long does a product take to build?
Two weeks for discovery, then eight to twelve weeks for a focused MVP or sixteen to thirty weeks for a full platform. We deliver in two-week increments to a staging URL, so you are using a working build long before launch rather than waiting for a reveal at the end.
Can you take over a project another agency started?
Often, yes. We start with a paid technical audit — code quality, security posture, dependency risk, and the real cost to bring it current — then give you a straight recommendation. That sometimes means telling you a rewrite genuinely beats a rescue, even though a rescue would bill more slowly.
Who owns the code?
You do, from the first commit. Source, infrastructure, credentials and documentation live in your accounts and repositories. There is no proprietary licence you must keep paying for and no exit fee.
Do you build in Arabic?
Yes, as a first-class language. Bilingual content models, true RTL across every component, Arabic typography, locale-aware dates and numerals, and hreflang handled properly for search.
What happens after launch?
SLA-backed support, dependency and security patching, performance budgets held to, and a quarterly roadmap review tied to what the analytics are actually showing. Maintenance typically runs 15–20% of build cost annually.
Can you integrate with our existing ERP?
Yes — SAP, Oracle, Dynamics, Odoo, NetSuite, Zoho and Salesforce are all systems we have integrated. Where a legacy system exposes no usable API, we build one in front of it rather than forcing brittle direct database access.
Do you do design as well as engineering?
Yes. Information architecture, wireframes and a full design system in Figma with every state designed — empty, loading, error and RTL — before engineering starts. Prototypes go in front of real users first.
The rest of what we do
AI & Business Automation
WhatsApp sales and service agents, CRM automation, internal knowledge assistants and document workflows — measured in hours removed and leads answered, not models deployed.
Explore AI & AutomationBlockchain & Web3 Engineering
Smart-contract development with audit coordination, tokenisation infrastructure, wallet and chain integrations, RWA and regulated-platform builds, and enterprise blockchain systems.
Explore Blockchain & Web3